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Genevieve Hodge, who founded the website with her husband Greg, said: “This may sound harsh, and it is the most difficult part of managing the business.“We take no pleasure in removing members, but it is a necessary evil in order to maintain the beautiful community and our prized business model.”Her husband claimed the website had been “kind” in breaking the news to ditched people with emails encouraging them to apply again when they are “back looking their best”.